One platform connecting retailers and brands
For retailers
Discover products, schemes, and margins, and learn from a trusted community.
For brands
Reach, activate, and sell to Kiranas without a traditional GT network.
For the ecosystem
A retailer-first layer where trust, demand, and commerce reinforce each other.
A trusted business network for Kiranas
Exchange business information, discover products, track schemes and margins, and learn from other retailers.
Exchange business knowledge
Engage in business discussions on key topics like sourcing, inventory, seasonal preparations among others.
Learn from experienced retailers
Discover products, schemes, and margins
Track mandi bhav and kirana news
A trusted business network for Kiranas
Exchange business information, discover products, track schemes and margins, and learn from other retailers.
Exchange business knowledge
Engage in business discussions on key topics like sourcing, inventory, seasonal preparations among others.
Learn from experienced retailers
Discover products, schemes, and margins
Track mandi bhav and kirana news
The network at scale
40L+
Retailers
16K+
Pincodes covered
5300+
Cities & towns
How Kirana Club works
Community creates demand, commerce closes the loop, and every signal makes the next decision sharper.
Retailers engage
They exchange information, discover schemes, and learn from each other.
Brands activate
Brands launch products, communicate schemes, and generate demand in target geographies.
Commerce closes the loop
Retailers order directly; fulfillment and collections help brands scale.
Insights improve decisions
Retailer signals sharpen brand calls on pricing, products, and schemes.
Everything you need to grow in general trade
Sell products, launch schemes, build awareness, or understand retailers, all through one trusted kirana network.
Marketplace
Sell across India without a large GT footprint.
- 40L+ retailer network
- 16K+ pincodes
- Weekly payout cycle
- Zero fleet-on-street model
New: B2B marketplace
Sell to Kiranas without building distribution from scratch
Launch, test, and scale with demand generation, fulfillment, collections, and retailer insights built in.
40L+
Retailers
16K+
Pincodes covered
7 Days
Payout cycle
Zero
Fleet on street
Best for FMCG and emerging brands with reliable supply and readiness to scale.
Example: emerging food brand
Launched without a GT team
Payout cycle
7 Days
Zero fleet
Required
Trusted by leading and emerging FMCG brands
Kirana Club in News
Ready to grow your brand in general trade?
Whether you want to sell products, launch a campaign, or understand retailers better, Kirana Club gives you one trusted network to start with.
