Always On Research for a large FMCG brand based on custom retailer & wholesaler panel

Background

A global FMCG brand, driving 80% of its business through General Trade, was relying on heuristics to drive its retailer engagement strategies. Seeking a more data-driven approach, the brand turned to Kirana Club for actionable insights into retailer behavior and engagement.

Solution

Kirana Club implemented a two-phase strategy to bridge the knowledge gap:

• Retailer & Wholesaler Panels: Customized panels based on the brand’s target segments, covering store classes, regions, and sales potential.
• Bi-Weekly Research Studies: Conducted research to address key business questions, delivering real-time, relevant insights.

Some Use Cases Solved:

Conclusion:

Kirana Club’s insights empowered the brand to make data-backed decisions across all aspects of retailer engagement, optimizing trade schemes, refining marketing, and driving product adoption.

Ready to optimize your retailer strategies? Let’s discuss how Kirana Club can fuel your data-driven success. Reach us at brands@kirana.club.