Sell to 35 Lakh Kiranas
Without Building a GT Network
Direct-to-retailer marketplace with pan-India fulfillment and deep Bharat access. Plug into demand generation and weekly payouts.
Brands Achieving ₹5 Cr+ Sales with Kirana Club
We already enable emerging brands to reach deep General Trade markets with confidence
Unmatched Coverage in Bharat
Real orders fulfilled across Bharat in one month
Order Density Visualization
Coverage spans metros, tier 2-3 cities, and rural markets
Build a National General Trade Channel
Without Channel Conflict
You focus on assortment and marketing while we operate the demand, fulfillment and collections engine
Pan-India + Bharat Access
Reach 35 lakh retailers from metros to tier 3 towns. Our network includes 15L+ retailers in deep Bharat - markets traditional GT can't serve economically.
Weekly Payouts
We settle every week so that your GT working capital keeps moving without stress. Predictable cash flow for better business planning.
Data-Backed Activation
We help you shortlist the right Kiranas using insights from 35 lakh retailers on the platform. Precision targeting for maximum ROI.
How It Works
From listing to weekly settlements, we close the loop so your brand can activate GT faster than traditional distribution
List Products & Trade Schemes
Share your active SKUs, pricing and trade programs – we load them for the retailers
Kirana Club Drives Orders
Retailers place orders on the Kirana Club App. We handle demand generation and retailer support
You Get Paid Weekly
We take care of fulfilment, collections and reconciliations, keeping you focused on growth
Why Brands Choose Kirana Club
The complete infrastructure to scale your GT distribution without the complexity
End-to-End Fulfillment
We handle order pickup and delivery. Your products reach retailers in perfect condition, every time.
Better Unit Economics
Eliminate multiple distribution layers. Direct to retailer means better margins for you and better prices for kiranas.
Zero Channel Conflict
Run parallel to your existing distribution. Kirana Club complements your GT strategy without disrupting established relationships.
Real-Time Visibility
Track every order, monitor inventory levels, and understand what's selling where. Data-driven decisions at your fingertips.
Deep Bharat Access
15L+ retailers in tier 3 & rural markets where consumption is growing fast but distribution is difficult.
Community-Driven Marketing
Our community takes care of marketing. One happy retailer activates 100 others to try your products through authentic word-of-mouth and peer recommendations.
Start Selling on Kirana Club
Share your details and we'll schedule a walkthrough tailored to your general trade strategy
Ready to Scale Your GT Distribution?
Join 1200+ brands selling directly to India's largest kirana network