Building the operating layer for India's kirana stores
India's kirana stores serve almost every neighbourhood, town, and village — but most still source products, discover schemes, and make business decisions through fragmented offline networks. Kirana Club is changing that through community, commerce, and trusted, retailer-first infrastructure.
There are over 12 million kirana stores in India. Most still source the way they did decades ago — shut the shop, travel 30–50 km to a wholesale market, lose half a day, and return with the same brands, at the same prices, that every nearby shop already stocks.
Jo milta hai wahi bechte hain— they sell whatever they can get.
We are changing that. Kirana Club reaches the stores most companies do not — not just in metros, but in small towns and villages. We help retailers access choice, differentiation, trusted information, and tools to run genuinely better stores.
One platform, three layers for general trade.
Community
A trusted network where Kiranas exchange business information, discover schemes, learn from each other, and build credibility.
Commerce
A direct-to-retail marketplace where retailers can discover and order products across brands and sellers.
Brand infrastructure
A way for FMCG and emerging brands to reach, understand, activate, and distribute to kirana stores beyond traditional channels.
Why kiranas need a new layer
Large retailers have access to assortment planning, differentiated products, data, promotions, reliable supply, and brand relationships. Most kirana stores do not.
They operate with limited visibility, fragmented sourcing, uneven access to brands, and little negotiating power. Yet they are still the backbone of Indian retail.
Kirana Club exists to bring them the choice, information, tools, and access that modern retail has had for years.
From shelves to the whole ecosystem.
Kirana Club started from a simple insight: the kirana store is one of the most important but least understood parts of Indian retail.
Before Kirana Club, we built AI systems that helped leading FMCG companies understand general trade shelves at scale. We processed millions of store images and worked closely with brands trying to solve distribution and visibility problems.
But the deeper problem was not just shelf visibility. It was the gap between retailers and the ecosystem around them — information, products, schemes, brands, and trust.
Kirana Club was built to close that gap.
Built with retailers, across India.
Kiranas on the platform
Community across towns, cities, and villages
Conversations, schemes, and insights every day
Connecting retailers with brands and sellers
For retailers. For brands. For the future of general trade.
For retailers
Access better information, product choice, schemes, learning, and commerce opportunities.
For brands
Reach kirana stores beyond traditional distribution limits, understand retailer behaviour, activate demand, and build trust in general trade.
Partner with us→Build with us
We are building for one of India's largest and most underserved business communities. If you want ownership, real users, and hard problems, explore open roles.