Empowering 1.3 Crore Kirana Stores: Uniting Tradition with Innovation

Kirana Club is transforming the General Trade landscape, creating India's largest digital network of Kirana stores and FMCG brands. We're a growth catalyst for retailers and a strategic partner for FMCGs.

Our Story

Kirana Club created world’s first AI tech platform that detects 1000s of product on the chaotic Kirana shelves. That Multiple Fortune 500 FMCGs quickly adopted. We took a virtual tour of over a million Kirana stores and processed over 50 million images.

After working with multiple brands and talking to thousands of Kiranas, we realised that there is a much bigger problem in the space to solve. There is information asymmetry for Kiranas on one end and a communication gap for brands on the other.

Connecting Kiranas with a World of Opportunities

Kiranas today don’t have a reliable source of information and an easier way to connect with brands today. Kirana Club solves this problem.

With Kirana Club, we aim to create India’s largest Kirana Network. Our goal is to provide Kiranas with a platform where they get neutral and trusted information that empowers them to improve and scale their business.

We have onboarded over a million Kiranas on Kirana Club.