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From brand planning to strategy execution, get data-driven insights tailored to your needs

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kirana club onversion tracker

Tailored market research to fit your business needs.

Kirana Universe Panel

Kirana Universe Panel

Choose amongst a universe of 30L+ retailers to drive custom research.

NPD Success

NPD Success

Understand barriers to NPD penetration or evaluate NPD performance & drive it towards success.

Trade Effectiveness

Determine the efficacy of trade schemes and optimize trade offerings to drive highest impact.

Price Optimization

Price Optimization

Understand the pricing waterfall across distribution touch points & optimize pricing strategy to drive higher retailer activation.

Category & Competitive Intelligence

Category & Competitive Intelligence

Get a sneak peak into category developments or competitor strategies to stay ahead of the curve!

Social Listening

Track retailer sentiment on your brand through user generated posts, comments and more!

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How it works?

Research Design

Research Design

To ensure clarity, there is use of visual aids and pilot surveys with Kirana store owners to refine the survey before full implementation.

Survey Rollout

Survey Rollout

Kirana store owners across various locations, types, and economic backgrounds are surveyed to mirror the Kirana landscape.

Data Analysis

Data Analysis

Data is cleaned to remove edge cases and responses are mapped to various user properties for insightful correlation analysis.

Reporting

Reporting

The report provides a concise overview of our findings with actionable insights tailored for FMCG companies.

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Trade Watch

Syndicated Study for Actionable Category-Level Insights

Comprehensive Price Index

Comprehensive Price Index

Dynamic Price Index to gain visibility into price corridors of category products across retailers and wholesalers

Trade Price Tracking

Trade Price Tracking

Track price retention at each level (wholesaler, semi-wholesale, rural channels) and identify leakage points

Benchmarking Against Category

Benchmarking Against Category

Gain granular insights into category pricing strategies and product offerings.

Trusted by Top Brands

Product Activation for a leading FMCG Brand

Read Case Study

Boosting Shelf Visibility in GT via Self-Merchandising

Read Case Study

Want actionable insights from 30L+ Retailers?

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Kirana Connect

Build awareness & advocacy amongst GT retailers