From brand planning to strategy execution, get data-driven insights tailored to your needs
Get insights from lakhs of kiranas in months hours
Partner with Us
Tailored market research to fit your business needs.
Kirana Universe Panel
Choose amongst a universe of 35L+ retailers to drive custom research.
NPD Success
Understand barriers to NPD penetration or evaluate NPD performance & drive it towards success.
Trade Effectiveness
Determine the efficacy of trade schemes and optimize trade offerings to drive highest impact.
Price Optimization
Understand the pricing waterfall across distribution touch points & optimize pricing strategy to drive higher retailer activation.
Category & Competitive Intelligence
Get a sneak peak into category developments or competitor strategies to stay ahead of the curve!
Social Listening
Track retailer sentiment on your brand through user generated posts, comments and more!
How it works?
Research Design
To ensure clarity, there is use of visual aids and pilot surveys with Kirana store owners to refine the survey before full implementation.
Survey Rollout
Kirana store owners across various locations, types, and economic backgrounds are surveyed to mirror the Kirana landscape.
Data Analysis
Data is cleaned to remove edge cases and responses are mapped to various user properties for insightful correlation analysis.
Reporting
The report provides a concise overview of our findings with actionable insights tailored for FMCG companies.
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Trade Watch
Syndicated Study for Actionable Category-Level Insights
Comprehensive Price Index
Dynamic Price Index to gain visibility into price corridors of category products across retailers and wholesalers
Trade Price Tracking
Track price retention at each level (wholesaler, semi-wholesale, rural channels) and identify leakage points
