Actionable Insights from India's Largest Kirana Community
Get insights from lakhs of kiranas in months hours
Partner with Us
Tailored market research to fit your business needs.
Distribution & GTM
Spot market gaps and boost sales strategically. Capture retailers' intent for better distribution and GTM planning.
Product Feedback
Seeking insights on your product? Get retailer feedback on packaging, MRP, competition, taste, quality & more!
Region- Specific Trends
Uncover and capitalise on region-specific trends to optimise product range and supply strategies.
Pricing & Promotion
Optimise your discounts pricing strategies by getting insights on pricing effectiveness and customer perceptions.
Retailer Surveys
Got a question for retailers? Leverage our network for answers from retailers across India within hours!
Social Listening
Track retailer sentiment on your brand through user generated posts, comments and more!
How it works?
Research Design
To ensure clarity, there is use of visual aids and pilot surveys with Kirana store owners to refine the survey before full implementation.
Survey Rollout
Kirana store owners across various locations, types, and economic backgrounds are surveyed to mirror the Kirana landscape.
Data Analysis
Data is cleaned to remove edge cases and responses are mapped to various user properties for insightful correlation analysis.
Reporting
The report provides a concise overview of our findings with actionable insights tailored for FMCG companies.
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Trade Watch
Syndicated Study for Actionable Category-Level Insights
Comprehensive Price Index
Dynamic Price Index to gain visibility into price corridors of category products across retailers and wholesalers
Trade Price Tracking
Track price retention at each level (wholesaler, semi-wholesale, rural channels) and identify leakage points
