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Actionable Insights from India's Largest Kirana Community
Get insights from lakhs of kiranas in months hours
Partner with Us![kirana club onversion tracker](/images/brand/actionable-insights-kirana-community.webp)
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Tailored market research to fit your business needs.
![Distribution & GTM](/images/icons/box.webp)
Distribution & GTM
Spot market gaps and boost sales strategically. Capture retailers' intent for better distribution and GTM planning.
![Product Feedback](/images/icons/like.webp)
Product Feedback
Seeking insights on your product? Get retailer feedback on packaging, MRP, competition, taste, quality & more!
Region- Specific Trends
Uncover and capitalise on region-specific trends to optimise product range and supply strategies.
![Pricing & Promotion](/images/icons/rupee.webp)
Pricing & Promotion
Optimise your discounts pricing strategies by getting insights on pricing effectiveness and customer perceptions.
![Retailer Surveys](/images/icons/list.webp)
Retailer Surveys
Got a question for retailers? Leverage our network for answers from retailers across India within hours!
Social Listening
Track retailer sentiment on your brand through user generated posts, comments and more!
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How it works?
![Research Design](/images/icons/bulb.webp)
Research Design
To ensure clarity, there is use of visual aids and pilot surveys with Kirana store owners to refine the survey before full implementation.
![Survey Rollout](/images/icons/listo.webp)
Survey Rollout
Kirana store owners across various locations, types, and economic backgrounds are surveyed to mirror the Kirana landscape.
![Data Analysis](/images/icons/lens.webp)
Data Analysis
Data is cleaned to remove edge cases and responses are mapped to various user properties for insightful correlation analysis.
![Reporting](/images/icons/calc.webp)
Reporting
The report provides a concise overview of our findings with actionable insights tailored for FMCG companies.
NEW OFFERING
Trade Watch
Syndicated Study for Actionable Category-Level Insights
![Comprehensive Price Index](/images/icons/rupee.webp)
Comprehensive Price Index
Dynamic Price Index to gain visibility into price corridors of category products across retailers and wholesalers
![Trade Price Tracking](/images/icons/clock.webp)
Trade Price Tracking
Track price retention at each level (wholesaler, semi-wholesale, rural channels) and identify leakage points
![Benchmarking Against Category](/images/icons/bl.webp)