dots image

Actionable Insights from India's Largest Kirana Community

Partner with Us
kirana club onversion tracker

Tailored market research to fit your business needs.

Distribution & GTM

Distribution & GTM

Spot market gaps and boost sales strategically. Capture retailers' intent for better distribution and GTM planning.

Product Feedback

Product Feedback

Seeking insights on your product? Get retailer feedback on packaging, MRP, competition, taste, quality & more!

Region- Specific Trends

Uncover and capitalise on region-specific trends to optimise product range and supply strategies.

Pricing & Promotion

Pricing & Promotion

Optimise your discounts pricing strategies by getting insights on pricing effectiveness and customer perceptions.

Retailer Surveys

Retailer Surveys

Got a question for retailers? Leverage our network for answers from retailers across India within hours!

Social Listening

Track retailer sentiment on your brand through user generated posts, comments and more!

dots image

How it works?

Research Design

Research Design

To ensure clarity, there is use of visual aids and pilot surveys with Kirana store owners to refine the survey before full implementation.

Survey Rollout

Survey Rollout

Kirana store owners across various locations, types, and economic backgrounds are surveyed to mirror the Kirana landscape.

Data Analysis

Data Analysis

Data is cleaned to remove edge cases and responses are mapped to various user properties for insightful correlation analysis.

Reporting

Reporting

The report provides a concise overview of our findings with actionable insights tailored for FMCG companies.

NEW OFFERING

Trade Watch

Syndicated Study for Actionable Category-Level Insights

Comprehensive Price Index

Comprehensive Price Index

Dynamic Price Index to gain visibility into price corridors of category products across retailers and wholesalers

Trade Price Tracking

Trade Price Tracking

Track price retention at each level (wholesaler, semi-wholesale, rural channels) and identify leakage points

Benchmarking Against Category

Benchmarking Against Category

Gain granular insights into category pricing strategies and product offerings.

Trusted by Top Brands

Product Activation for a leading FMCG Brand

Read Case Study

Boosting Shelf Visibility in GT via Self-Merchandising

Read Case Study

Want actionable insights from 20L+ Retailers?

Partner with Us

Explore Other Solutions

In-Store Visibility

Revolutionizing Self-Merchandising with AI

Brand Awareness

Instant Insights for FMCG Strategy & Distribution